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Guide - Running a Photo Contest on Social Media Platform

Guide - Running a Photo Contest on Social Media Platform

If you are confused about running a photo contest to grow your business or wondering how to go about organizing a successful competition on your preferred social media platform, you’re in the right place. Keep reading to get answers to the most common questions about hosting a beneficial photo contest for your business.

Why should I run a photo contest on Facebook, Instagram, and Twitter?

Over the past few years, social media platforms have helped thousands of small and large businesses go global and reach a wider audience online. While it’s possible to grow your brand’s user base organically on social media; giveaways, contests, and promotions are a great way to accelerate your growth and discoverability online. Furthermore, studies have proven that visual cues are great for gaining traction online as they are better at grabbing viewers’ attention as compared to plain text.

When to run a photo contest?

If you are a small or large business owner looking to increase your user engagement and grow your audience online; you may want to consider running a photo contest on one or more social media platforms. Not only does the incentive of winning a prize encourage your audience to engage with your brand, but it also provides your business tons of user-generated content for little monetary investment.

Tips to host and promote your photo contest!

Convinced about running a photo contest for your brand? Here’s what you have to do now: design the perfect contest, and then promote it well. Let’s take that step by step.

Here are some tips to help you design the perfect photo contest for your brand:

  • Add tons of visual cues
  • Don’t overcomplicate the rules
  • Make the copy short and sweet
  • Pick a perfect time frame for participation
  • Choose a prize that reflects your brand values

Marketing can make or break your photo contest, and hence deserves a fair amount of time and monetary investment on your part.

Here are a few tips for marketing your contest for maximum reach:

  • Create a unique hashtag for the contest
  • Promote the contest on other social media
  • Make an eye-catching banner for your website
  • Partner up with another brand
  • Send personalized emails
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Agrima Dwivedi
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