Guide - Running Instagram Giveaways
Why run a giveaway on Instagram?
From business owners to school-going teenagers, everyone has an Instagram account. In recent years, uploading content using Instagram’s new features has helped hundreds of brands grow in a very short amount of time. Instagram typically consists of an audience that is interested in short-form content and staying up-to-date on the latest trends and events taking place around the world. Instagram’s user base is growing at an exponential rate and hence is a great platform to improve your audience engagement and get new leads for your business by organizing contests or giveaways.
What type of giveaway should you run?
Think about your brand’s aim of doing the giveaway. If the purpose is to increase your reach on the platform, you may ask the users to like, comment, and share the post or tag their friends. Asking users to share your post on their stories as a public account will help your account grow fast and attract more people to participate in your giveaway.
Alternatively, if your purpose is to generate awareness about your product through user-generated content, you can organize a photo or video contest wherein users upload themselves using your products or services for a chance to win your giveaway.
The prize of your giveaway should also be aligned with your brand voice and the target audience.
How to make sure your giveaway is successful?
The most important step in organizing a fruitful giveaway is marketing. Here are some guidelines to make sure your giveaway stands out and attracts a large audience:
- Make the banner copy crisp, concise, and catchy.
- Partner with another brand.
- Make your post visually appealing. Use bold/ highlighted keywords, emoticons, etc. in your caption.
- Use a unique hashtag for your brand.
- Promote your giveaway on other platforms.
Rules and Guidelines
Instagram has different policies for giveaways and contests in different countries. Make sure you read the do’s and don'ts for your demographic carefully. Avoid using spammy terms and hashtags and make sure your giveaway abides by Instagram’s community guidelines and policies.
To conclude, a successful Instagram giveaway is a great way to boost user engagement for your brand and depends on choosing the right kind of giveaway to organize and marketing it well.