How To Host A Facebook Giveaway Successfully
If you are a small or large business owner, you already know how effective giveaways and contests are in engaging existing audiences and attracting new customers on any social media platform. To simplify the process of hosting a successful giveaway for your B2B or B2C business, this article highlights the important steps and pointers that you must keep in mind while organizing your next giveaway on Facebook.
Why host a giveaway on Facebook?
If you are a small or large business owner, you already know how effective giveaways and contests are in engaging existing audiences and attracting new customers on any social media platform. To simplify the process of hosting a successful giveaway for your B2B or B2C business, this article highlights the important steps and pointers that you must keep in mind while organizing your next giveaway on Facebook.
What’s the first step?
Before ideating the giveaway, it’s important to spend some time thinking about your brand and audience. What exactly is the purpose of your giveaway, and how will it benefit your audience? What is the message your brand wants to convey with the giveaway? These are all questions that will determine the design and marketing strategy of your giveaway in later stages. Depending on your goals you may want to set the participation criteria as subscribing to your email list, sharing and engaging with your post, uploading photos using your product, or a combination of the above.
Promoting your giveaway for maximum reach
The next (and arguably the most important) step in the process is marketing. Bad marketing can tarnish the image of even the most reputed brands while good marketing can make sales skyrocket instantly. It’s important to invest time and money to come up with a good marketing strategy that promotes your giveaway for maximum reach and keeps the audience engaged and excited. Keep these points in mind while designing the giveaway for maximum impact:
- Make the copy crisp, concise, and catchy
- Add a visual component (banners, images, emoticons, etc.)
- Use a unique hashtag for posts related to the giveaway.
- Give a clear Call To Action in all posts.
- Don’t overcomplicate the entry process.
Rules and Guidelines
Every social media platform has some rules and policies for contests or competitions being organized on the platform. Facebook’s giveaway guidelines differ from country to country and must be abided by to avoid any legal action.
That’s it! Executing the above steps correctly is guaranteed to attract a large audience to your brand and increase your customer retention on Facebook.