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How To Organize The Perfect Twitter Giveaway

How To Organize The Perfect Twitter Giveaway

Organizing a giveaway is proven to be a great medium to engage your audience in business activity by incentivizing their commitment to your brand through access to promotions, giveaways, coupons, etc. To help you with your next Twitter giveaway, this article highlights the best ways and tips to make sure your brand gains the traction that it deserves.

Why run a giveaway on Twitter?

Every social media platform has a different user base. Twitter typically consists of an educated audience that is interested in short-form content and staying up-to-date on the latest news and events taking place around the world. With around 353 million active users per month in 2020 -Twitter’s user base is growing at an exponential rate and hence is a great platform to improve your audience engagement and get new leads for your business by organizing contests or giveaways.

What type of giveaway should I run?

The type of giveaway you should run on Twitter highly depends on your goals and objectives. If the purpose of the giveaway is to increase your reach on the platform, you may keep the criteria for participation as one or more of the following:

  • Follow a User on Twitter
  • Tweet on Twitter
  • Tweet with a predefined Hashtag
  • Retweet the Tweet
  • View a Tweet on Twitter

Alternatively, if your purpose is to generate awareness about your product through user-generated content, you can organize a photo or video contest wherein users upload themselves using your products or services for a chance to win your giveaway.

How do I make sure my giveaway is successful?

The most important step in organizing a fruitful giveaway is marketing. Here are some guidelines to make sure your giveaway stands out and attracts a large audience:

  • Make the copy crisp, concise, and catchy.
  • Add a visual component (banners, images, emoticons, etc.)
  • Use a unique hashtag for tweets and retweets related to the giveaway.
  • Specify the beginning and end dates of the giveaway.
  • Give a clear Call To Action in all tweets.

Twitter Rules and Guidelines

There are certain rules and regulations that a brand must abide by while organizing any type of contest or giveaway. These can be found easily online and must be followed strictly to avoid banning or penalty.

About Author
Agrima Dwivedi
Content Writer and Copywriter
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